Website Development Proposal for Sheri Ricketts | Merrill Design Group

Website Development Proposal for Sheri Ricketts

Proposal presented by: Merrill Design Group


The objective is to develop a website that will provide interaction between visitors and seasonal rental home owners/agents, while providing a method for revenue gain by charging for vacation home rental listings. We will do this by doing two things: Firstly, figure out the real value you provide beyond the mechanics like 'tax advice' and create some consistent messaging to use throughout your entire brand that speaks to your audience. Secondly, employ modern lead-generation tactics such as the development of contact forms, a blog page... We have explained more about how we plan to achieve this in the next pages. Please read through the information carefully and, if satisfied, you can use our 'E-Sign' system right here in your proposal to accept and get started!


Step 1 Design interview We need to get to the bottom of who you are, what you stand for and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with. Step 2 Design presentation Three new design concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn't obvious. This is often where the best ideas come from. We'll go through these options and decide which direction to take and any adjustments. Step 3 Website content Now we have your design locked-in, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. Any photos will need to be gathered at this stage. Step 4 Website build Using everything we've gathered, your website is built. Once it's done, we'll present it to you and go through the details in accordance with the objectives originally set. Any amends are made at this stage. Step 5 Launch The launch process is a carefully considered one. We need to ensure email addresses don't go down, the site doesn't have any downtime, any old links are re-directed to the new pages and several other things. This is something we've done hundreds of times before. We operate to a checklist which we've curated over the years and it's not failed us once. We always launch late on a Friday night to give us the best chance of getting any issues ironed out. You can sleep easy knowing we'll be on-call over your launch weekend to ensure everything goes according to plan. In total, it will take us between 3 - 6 weeks to get your website live.

Estimated Timeline:

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