One of the ultimate marketing goals is brand awareness. The ability for your consumers to recognize your brand through distinctive qualities shows success to your marketing efforts. Having a solid branding guide is key to brand awareness. There has to be consistency on how your brand is displayed on the web, packaging and promotional items. Once a good brand guideline is in place, there needs to be a marketing plan in place to promote brand awareness. Here are a few ways you can increase your brand awareness.
Social Media
Social media platforms are the best way to get your brand in front of millions of prospects. Make sure your company is on the best platform for your industry and promote your brand with valuable content, stunning pictures, and infographics. Some additional this to remember when posting on social media is that hashtags are a great way to start a conversation and boost your post on platforms like Instagram and Polls and Surveys are a great way to get consumers to become involved and share your post on plate forms like Facebook. Contest and giveaways are another great way to get your brand passed around social media. This is suitable for any platform.
PPC Advertising
PPC (pay-per-click) advertising is a quick way to get your brand, product, and service on the front page of a search engine like Google. This paid method advertising allows your company to be displayed on the front page of a search engine like google or in the sidebar of a social media platform like Facebook based on search keywords. Even though having a PPC campaign is a quick method of getting your brand on the front page the campaign itself has a bit of a learning curve to master. To learn more about PPC campaigns see our article, What is PPC?
Use of Infographics
Increasing the use of infographics in your blogs and social media posting will increase your company’s influence. Consumers love it when your content is backed up with visuals. The use of infographics provides an easy way for your target audience to understand the content that you are conveying in your blogs and social media content. According to Forbes, Infographics work because 90% of the information transmitted to the brain is visual content and the visual content increases learning retention by 400%. If you are not savvy in any graphics programs then check out this wonderful design site, Canva. Another great site for statistics and graphics is Statista.