One of the ultimate marketing goals is brand awareness. The ability for your consumers to recognize your brand through distinctive qualities shows success to your marketing efforts. Having a solid branding guide is key to brand awareness. There has to be consistency on how your brand is displayed on the web, packaging and promotional items. Once a good brand guideline is in place, there needs to be a marketing plan in place to promote brand awareness. Here are a few ways you can increase your brand awareness.
Social media platforms are the best way to get your brand in front of millions of prospects. Make sure your company is on the best platform for your industry and promote your brand with valuable content, stunning pictures, and infographics. Some additional this to remember when posting on social media is that hashtags are a great way to start a conversation and boost your post on platforms like Instagram and Polls and Surveys are a great way to get consumers to become involved and share your post on plate forms like Facebook. Contest and giveaways are another great way to get your brand passed around social media. This is suitable for any platform.
PPC (pay-per-click) advertising is a quick way to get your brand, product, and service on the front page of a search engine like Google. This paid method advertising allows your company to be displayed on the front page of a search engine like google or in the sidebar of a social media platform like Facebook based on search keywords. Even though having a PPC campaign is a quick method of getting your brand on the front page the campaign itself has a bit of a learning curve to master. To learn more about PPC campaigns see our article, What is PPC?
Use of Infographics
Increasing the use of infographics in your blogs and social media posting will increase your company’s influence. Consumers love it when your content is backed up with visuals. The use of infographics provides an easy way for your target audience to understand the content that you are conveying in your blogs and social media content. According to Forbes, Infographics work because 90% of the information transmitted to the brain is visual content and the visual content increases learning retention by 400%. If you are not savvy in any graphics programs then check out this wonderful design site, Canva. Another great site for statistics and graphics is Statista.
LinkedIn publishing can not only build brand awareness, it will also help build influence, reach your target audience and increase your lead generation. This is highly recommended for B2B companies. On this social media platform, you can re-post your website blogs, share your interests and updates regarding your company and industry. Here are some best practices on sharing content on LinkedIn.
Influencer marketing is the focus on negotiating with popular influencers to promote your product or service. Influencers are not necessarily a typical celebrity. With the age of YouTube, there is a large list of YouTube celebrities that you can coordinate this marketing type. In other words, it is a company or person that has a large list of followers that they have to advertise your company to. For a more in-depth look on influencer marketing please read this article from Marketing Hub.
Continuously creating new content will help consumers find you during an online search. Blogging is the best way to produce that constant content for your web page. But, you should not only post your blogs to your website but also repurpose those blogs to your social media platforms. This will not only increase your SEO, but will help drive traffic back to your website and increase the chance of consumers sharing your content with friends and family. Not only will blogging get your brand shared around, but it will also increase your companies credibility.
Further your SEO and distinguish yourself as an expert by guest blogging. This is where you write a blog regarding your niche or expertise for another site within your industry (competitor or not). Just keep in mind that Google will penalize you for poorly written content, so quality and value count. We suggest you reach out to business in your industry and work out a guest blog trade to help build your backlinks to drive more traffic to your website.
Referral programs are a great way to get your loyal customer to become your brand advocates. This path takes a little bit of planning. So, before you get started here are a few things to consider. First, set your goals. Then identify your incentives, whether its credit, discount or free product. One of the key factors of referral programs is tracking. If you do not currently have a CRM (customer relationship management) system, then now is the time to invest in one. Finally, create a plan to reach out to your current customer through newsletters, blogs, emails, social media etc. Don’t forget to schedule a promotional calendar to remind your customers of this referral program. If you need a little inspiration for your referral program, checks out this article by Referral Candy on epic referral programs.
Brand recognition will set you apart from your competitors, generate loyalty from your customers, increase leads and sales. If you don’t already have a brand awareness marketing plan in place then it is time to create one that matches your sales funnel. And, in order to help keep you planning and tasks organized we recommend that you use Asana if you don’t already have a task management program in place.